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The idea behind Nolan is to create emotional response due to its inviting character and legibility. It is ideal for headlines, presentations, product signage and bespoke logotypes. Due to the structure of the letters, Nolan can also stand its ground in body text, although this is not its primary purpose. Nolan is created slightly wider than what is to be expected from a typical sans font, yet not to the point of being considered a wide typeface. This uniqueness lends the family an air of originality while adhering to already established standards in the creation of contemporary sans typefaces. Nolan has a large x-height, so as to deliver a better punch and be legible at a glance . Its clean and modern lines are reminiscent of architectural aesthetic.